5 steps to finding an IFA you can work with

If you’re going to invest time and money in the services of an Independent Financial Advisor (IFA), you want to know that you’ll be getting the best possible service. Much of this is down to your rapport and relationship with the advisor you choose, alongside their actual advisory skills. Here are five steps to finding the right IFA for you.

5 steps to finding an IFA you can work with

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1. Know what you what

More of us than ever are taking financial decisions into our own hands, but there are times that expert help is valuable, such as when it comes to tax efficiency, pensions planning, insurance, investments and mortgage. Know what services you want beforehand and look for an IFA rather than a tied financial advisor so that they will give you market advice that is truly independent.

2. Do your homework

Look for a recommendation or search online for a good IFA. Recommendations from trusted sources are ideal, but otherwise, Unbiased.co.uk or The Telegraph are good starting points. You may also find online reviews, which can be very handy as a means of finding honest thoughts from other customers.

3. Research prospects

When you have found a prospective IFA, research their reviews, credentials and experience. They must be independent, offer overall market advice, and be experienced, qualified and regulated by the FCA; search the FCA register to check this. Arrange a short initial interview with them, which should be free.

  1. Interview before committingTake questions with you before you see your potential IFA, and bring your paperwork. Find out how much their service will cost. The rise in IFA back office software such as that provided by intelliflo.com means that some costs are now stripped out of doing business for IFAs. In theory, this should translate into a better, more transparent cost for clients.

    5. Negotiate the fee

    A flat fee structure is better than a commission from an investment approach as it means the pricing structure is transparent. If the IFA is quoting more than you are prepared to pay, ask if they will drop their price. They may not, but you will get a strong appreciation of realistic costs and feel more confident about what you will ultimately be expected to pay for the services you want.

    Good luck with your search!

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Virtual psychology: My therapist is a computer! New technologies in the assessment and future prospects

Insomnia and anxiety can be fought with an app? There will never program of virtual psychology in which the therapist will be replaced by a machine? We can replace the psychologist, understood as a human being equipped with tools and concepts, with its only function, separating it from the man himself, through the services of virtual psychology?Continue reading →

How to create a brand name?

Not obvious to create a brand name that represents us and attracts attention. The brand name can make all the difference. The product or service behind herself will have to be excellent and meet a need, but the name has to act as a bait and distinguish you from the competition. The name should also give a fair idea of the positioning of the brand, both in your market and on browsers. In this article, we provide a list of useful tips for finding a good brand name that will directly contribute to the success of your business.

It is not always advisable to let your emotions take over: it is better to choose a name that makes sense. What do you mean with such a brand name? That is the question. In general, the first idea that comes to mind to move us, but it’s rarely the right one: will you be proud of such a brand name in 5, 10, 50 years?

The best would be to find a close or subtle relationship between the name and the reason for living the brand. You can choose the name according to the product or service you will be selling; Or even one or more characteristics of your commercial offer.

Read also another article on : 9 businesses that will be profitable in the near future

Exception. Some opt for a name that has nothing to do with the product or service offered. Example: apple

Your brand name should be easy to pronounce and read. It will thus be easy to memorize for potential customers. The ideal would be a single word of some syllables. You must certainly distinguish yourself from others, but better a simple and memorable name, than a complicated and original name.

Example: apple, google, Coca-Cola, IBM, SAP …

Exception. Choosing a brand name with more than two words is not always detrimental. Example: The cow laughs

Do not give your brand name a local dimension: avoid names of places or geographical areas. The goal is to reach as many customers as possible: they will identify better if the name does not refer to any specific country. If you want to extend your field of action internationally, it is better to have a name open to the world.

Exception. If your product or service is part of a terroir or a local tradition, why not bet on this story and permeate the name. Example: L’Occitane

Start by brainstorming alone or with your partner. In other words, review the universe that defines your brand: what are the concepts that identify it and make it unique or at least original? Think about the genesis of the brand, what motivated you to create it, its purpose, target clientele, the story you want to tell with, the positioning to build (high or low end) …

During this brainstorming, you do not necessarily have to get out names; Think of expressing a strong idea, account for an image, a color or a sound … The best name will be the one that brings out in the other an image faithful to the mark. The secret to the success of this creative exercise: have fun, take pleasure in looking for a brand name.

Know that you will hardly evoke more two or three concepts with the same name. Focus on the heart of your trade and give up everything in a nutshell. Keep in mind the flagship concept, related to the main product or service sold.

During this brainstorming, you can also think about the logo (color, shape …) and the slogan of your brand. You will create a coherent whole.

You then have several options for generating a brand name from your ideas:

Juxtapose names that summarize the flagship concept

Make a good word game (which makes sense)

Create a name from two other keywords

Change the spelling but keep the phonetics

Adopt a generic or common name (eg apple)

Create a new name that is not directly related to the activity (eg apple)

Opt for a cigar (eg IBM)

Use numbers, prefixes, suffixes

Make a selection according to the previous advice (to be qualified according to each case) and check that the brand names do not already exist: the names must not evoke other (competing) brands and have a negative connotation. Think finally to drop the mark.

Some additional recommendations:

The names formed by the letters Y, X or two consecutive consonants (eg the) are sometimes difficult to write and pronounce.

If you are going international or it is in your plans, check that the name sounds good in the main languages, that it is not badly connoted: English, Spanish, Chinese, Russian …

Avoid names that refer to a technology, even avant-garde. Sooner or later this technology will be obsolete and your brand name should not sink with it. The same goes for the dates: Ask your friends and family about what they think. The sound of the name is very important: does the name sound false? Is it ridiculous or pedantic? Does it trust?

Take the time to choose the right brand name: you will wear it for several years and having to change it represents a significant blow (you have to change the POS, the com, to put your suppliers and customers in the know.) and harmful for your Public image.

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